Patek Philippe unveiled the Cubitus collection

In October 2024, Patek Philippe unveiled the Cubitus collection, marking its first new line in 25 years. This launch signifies a harmonious blend of bold design and timeless elegance, catering to both seasoned collectors and new enthusiasts.

A New Era in Design

The Cubitus collection introduces a distinctive square-shaped case with rounded corners, a departure from Patek Philippe’s traditional designs. This unique silhouette is accentuated by a combination of polished and vertical satin-brushed finishes, enhancing its modern appeal. The dials feature horizontal embossed patterns, a motif that extends to the movements’ rotors and mini-rotors, underscoring the collection’s cohesive design language.

Models in the Cubitus Collection

The inaugural Cubitus lineup comprises three models, each exuding its own distinct character:

1. Reference 5822P-001 (Platinum): This flagship model boasts a platinum case paired with a sunburst blue, horizontally embossed dial. It features an instantaneous grand date, day, and moon-phase indications, powered by the new caliber 240 PS CI J LU movement. The watch is complemented by a navy blue composite strap with fabric pattern and contrasting cream stitching.

2. Reference 5821/1A-001 (Stainless Steel): Embracing a “casual chic” aesthetic, this model presents a stainless steel case and bracelet, with a sunburst olive green, horizontally embossed dial. It houses the self-winding caliber 26-330 S C movement, featuring a date display and stop-seconds function.

3. Reference 5821/1AR-001 (Stainless Steel and Rose Gold): This two-tone model combines stainless steel and rose gold, offering a luxurious yet sporty appearance. Details about its specific dial color and movement are consistent with the collection’s emphasis on elegance and functionality.

Innovative Complications

A highlight of the Cubitus collection is the introduction of an all-new complication in the Reference 5822P-001. This model features novel displays combining an instantaneous grand date, day, and moon-phase indications. The development of this movement, caliber 240 PS CI J LU, involved the filing of six specific patent applications, focusing on energy management for the various displays and their simultaneous 18-millisecond jumps. These innovations ensure perfect alignment of the grand date numerals and allow for correcting all indications at any time.

Design and Aesthetics

The Cubitus collection’s design reflects a modern interpretation of elegance. The square cases, measuring 45mm in diameter with an elegantly slender profile, are accentuated by the contrast between polished and vertical satin-brushed finishes. The dials’ horizontal embossed patterns add depth and character, while the applied baton-style hour markers and rounded baton-style hands, all with luminescent coating, ensure optimal legibility. The choice of materials, from platinum to stainless steel and rose gold, offers a variety of options to suit different tastes.

Market Reception and Impact

The launch of the Cubitus collection has been met with significant attention in the watch industry. As Patek Philippe’s first new collection in over two decades, it represents a strategic move to appeal to a younger, urban demographic seeking a blend of luxury and contemporary design. The collection’s sporty yet elegant aesthetic positions it well within the luxury sports watch segment, a market that continues to see robust demand.

Conclusion

The Patek Philippe Cubitus collection marks a significant milestone in the brand’s illustrious history. By introducing a bold new design while maintaining the hallmarks of quality and craftsmanship for which it is renowned, Patek Philippe continues to set the standard in haute horlogerie. The Cubitus collection not only pays homage to the brand’s rich heritage but also paves the way for future innovations in watchmaking.

(photo credit: Patek Philippe / www.patek.com)

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